스포트라이트
Designer, Floral Artist, Floral Clerk, Floral Department Specialist, Floral Designer, Florist, Wedding Decorator
Giving flowers for special occasions is a tradition that dates back to ancient Egyptian culture! Today, we continue to give flowers to express various sentiments ranging from love to condolences. Florists (or Floral Designers, if you prefer) are the proud keepers of this long-standing custom. They source fresh flowers from local farms and wholesalers then carefully select and combine them into colorful decorative arrangements or wrapped bouquets.
As experts in this unique and relatively small field, Florists often help customers decide which flowers are suitable for the given occasion and budget. Many Florists are self-employed, running small local businesses and offering delivery services. Others may work in the floral departments of large retail or grocery stores. Regardless of where they work, Florists are creative, empathetic artists who provide meaningful floral pieces designed to make a difference in the lives of their recipients.
- Getting to spend time peacefully working with flowers and plants
- Having an outlet for creative expression
- Knowing that your work will help make someone feel better
- Potentially getting to own and operate your own small business
근무 일정
- Florists may work full or part-time. Those who own a business may put in overtime to ensure there are enough fresh flowers and other inventory on hand, the shop is tidy and visually appealing, the staff is taken care of, delivery vehicles are in good condition, marketing is running smoothly, and accounting is done right. Overtime is also likely required during busy seasons such as Mother’s Day and Valentine’s Day.
일반적인 의무
- Keep the floral shop or selling area looking clean and professional, and workspaces sanitized and free from clutter
- 재고 요구 사항을 결정합니다. 공급업체, 도매업체 및 현지 재배업체의 재고를 찾아 구매하세요.
- Create ready-made arrangements and grab-and-go bouquets
- Establish prices and mark items. Ring up sales, including additional items such as cards, balloons, stuffed animals, baskets, vases, etc.
- Assist phone, online, and walk-in customers with custom-made arrangement requirements. Offer suggestions based on budgets, occasions, and desired delivery dates
- Select flowers, greenery, foliage, and containers that complement each other. Create arrangements based on established patterns or design unique concepts
- Trim flowers and other materials as needed to suit the arrangement. Use wire, pins, tape, and other holding materials
- Deliver or establish delivery of arrangements to intended recipients
- Keep flowers refrigerated as needed. Water flowers and plants
- Create window and in-shop displays, including holiday-themed displays
추가 책임
- 들어오는 재고 배송을 오프로드하세요. 모든 재고를 추적하여 재주문 시기를 파악하세요.
- Provide instructions for care (for example, a plant’s sunlight, soil, water, and climate requirements)
- Write messages on cards on behalf of customers who can’t come in person
- Keep up-to-date on design trends and continue to expand knowledge of plant and flower types and their care needs
- Learn which types of plants are allergens for humans or dangerous to animals (the ASPCA offers a list of plants that are toxic to dogs, cats, and horses)
- Business owners may have many additional duties such as the below:
- Maintain financial records of sales, purchases, and other expenses
- Pay rent on buildings
- Hire and train new employees
- Maintain payroll for employees, establish in-house human resources policies, and follow state and federal employer guidelines
- Submit business and employee taxes as required by state and federal law
- Establish branding and marketing practices to attract customers. Offer incentives such as discounts or promotions via social media
- Arrange recurring schedules or contracts to replenish flowers at establishments such as restaurants, hotels, offices, and residences
- Work with event planners to assist with venue decoration set-up and tear-down
소프트 스킬
- 능동적 인 듣기
- 세부 사항에주의
- 협력
- 창조성
- 고객 서비스
- 공감
- 이니셔티브
- 모니터링
- 정상적인 색각
- 조직
- 끈기
- Social perception
- 강력한 의사 소통 기술
- 시간 관리
기술 능력
- Business, sales, and marketing acumen
- Point of Sale systems
- Knowledge of floral design for various occasions
- Knowledge of various types of flowers, plants, greenery, and foliage and their associated care
- Safe use of floral shears, scissors, pruners, thorn strippers, wire and wire cutters, knives, pins, and adhesives
- Website and social media management
- Florist shops
- 식료품점 및 소매점
- 보육원/잔디 및 정원 소매업체
- 자영업
Florists need a deep understanding of plant care, floral design, and customer service. They should be able to select and arrange flowers and other elements that complement each other nicely.
They must also know which flowers are suitable for occasions such as weddings, anniversaries, hospital visits, funerals, and popular flower holidays such as Mother’s Day, Valentine’s Day, Christmas, Hanukkah, Thanksgiving, Memorial Day, Easter and Passover, International Women's Day, and more!
They must pay particular attention to certain holidays and plan well in advance to have the right amount of stock on hand. As noted by SmartAsset, “Christmas and Hanukkah…account for the largest percentage of all holiday flower sales (30%, or about $2.28 billion,” while “Valentine’s Day and Mother’s Day…command 25% of the holiday market share each with close to $1.9 billion worth of cut flowers.”
Florist entrepreneurs need to develop practical business skills, too. From filing taxes and managing inventory to marketing and customer service, Florists have a lot of responsibilities on their plate! Many also offer floral delivery services, so they have to be careful to transport delicate, temperature-sensitive arrangements in a timely manner.
E-commerce has led to a surge in online flower orders and home deliveries. Meanwhile, more grocery and retail stores now sell floral decorations. These factors are contributing to a declining number of flower shops, forcing Florists to rely more on online tools and social media to display their work and attract customers in a competitive field.
Many customers are more selective than ever, wanting unique, tailor-made floral experiences. That’s why Florists and Floral Designers must stay on top of consumer demands and respond with creative, trendy arrangements. Customers are also more environmentally conscious and may want locally sourced, sustainably grown “field-to-vase” flowers in eco-friendly packaging.
Florists and Floral Designers may have always had a “green thumb,” loving to work in their own gardens or tending to indoor houseplants. They may have felt in tune with nature, enjoying the relaxation that comes from working with plants. Because of the business and customer service aspects involved, they may have also had an independent streak, desiring to run their own shop someday!
- Most Florists/Floral Designers have at least their high school diploma, but a college degree isn’t needed to start in this profession
- Many workers gain entry-level experience through on-the-job training in flower identification, floral design, stem-cutting, ribbon-tying, etc.
- A few college courses can help teach the basics, especially if you want to run your own business, but students don’t have to go to a four-year university. There are private floral schools, vocational schools, and community colleges offering classes to get you started. For example:
- The Floral Design Institute offers many online courses
- The New York Institute of Art+Design features an online Floral Design Course
- The American Institute of Floral Designers provides lists of schools they partner with as well as State Floral Association education providers
- Students who complete such programs may be eligible to apply for AIFD’s optional Certified Floral Designer (CFD) credential
- AIFD offers two other methods for gaining their optional CFD credential—passing the AIFD Professional Floral Design Evaluation or completing an AIFD Student Chapter competition
- Note, Florists are under no obligation to get certified or to attend any programs or classes!
- A college degree isn’t required for this career field, but vocational school or associate’s degree-level courses may be helpful—especially if you plan on running your own business!
- 수업료, 할인 및 지역 장학금 기회 비용을 고려하십시오 (연방 지원 이외에)
- 캠퍼스, 온라인 또는 하이브리드 프로그램에 등록할지 여부를 결정할 때 일정과 유연성에 대해 생각해보십시오.
- 해당 지역의 사설 플라워 스쿨이나 온라인에서 수업을 듣는 것을 고려해 보세요!
- Florists/Floral Designers should have a basic understanding of botany. If your school features a gardening or agricultural program, sign up
- Nothing beats hands-on practice, but many Floral design principles (like color theory or balance and proportion) can be learned online or through reading magazines and books. Check out articles, blogs, and YouTube videos
- Consider taking ad hoc classes on Skillshare, Udemy, Create Academy, or Team Flower; or consider signing up for longer programs at the below schools:
- AIFD-approved schools
- American Institute of Floral Designers
- American School of Flower Design
- 애쉬워스 컬리지
- Floral Design Institute
- New York Institute of Art+Design
- Penn Foster Career School
- State Floral Association education providers
- Study basic arrangements (like bouquets) as well as complicated designs (like corsages and wreaths)
- Try to learn about all the most commonly used flower and plant types, as well as soils, fertilizers, and proper cutting techniques
- 무료 교육을 받는 대가로 아르바이트 또는 자원봉사를 신청하세요.
- Take some business, sales, marketing, and customer service courses!
- 업무 이력서를 작성하여 업무 및 학업 성취도를 추적하세요.
- Start working on an online portfolio/website. Experiment and showcase your creativity!
- 인디드닷컴에서 채용 공고와 크레이그리스트에서 현지 채용 공고를 찾아보세요.
- Call local florists, nurseries, and grocery or retail stores to see if they’re hiring or have any projected openings in the near future
- Attend farmer's markets and get to know local growers. They may know of job openings
- Take florist-related classes and get acquainted with your fellow students. Grow your network and let them know when you’re looking for work
- If attending an AIFD-approved school, talk to an advisor about help with resume writing, interview preparation, or job searching
- 개인 추천인으로 등록하고 싶은 사람을 생각해보고 연락처 정보 공유를 허락해 달라고 요청하세요.
- 대학 학위가 없는 경우, 수업을 듣고 자격증, 준학사 또는 학사 학위를 취득하는 것을 고려하세요.
- 자신이 근무하는 곳의 모든 '비하인드' 프로세스에 대해 알아보세요. 상사에게 추가 업무를 기꺼이 수행할 의사가 있음을 알리세요. 자신을 필수 불가결한 존재로 만들어 보세요!
- Ask if there are particular specialized skills you should learn that could benefit the business. Let them know you are willing to do the training and ask if they can offer tuition assistance
- Show up to work on time and take good care of the flowers and plants under your care
- Always offer outstanding customer service and pay close attention to the little details
- Closely monitor flowers and plants for signs of disease, pests, or malnourishment
- 다른 사람들과 잘 협력하고 신입 직원을 높은 수준으로 교육하세요.
- 항상 안전 수칙을 준수하고 필요에 따라 장갑이나 보안경을 착용하세요.
- Stay up to date on trends and continue to learn about new designs and ideas
- Engage with professional floral organizations. Attend meetings, workshops, and other events to discover new things and make connections
- 도매업체 및 공급업체와 같은 공급업체와 강력한 관계 구축
- Consider opening your own business or applying to larger employers that may offer higher salaries or better promotion opportunities
웹사이트
- 1-800-Flowers
- American Institute of Floral Designers
- American School of Flower Design
- Arena Flowers
- 애쉬워스 컬리지
- Benchmark Bouquets
- Bloom Generation
- BloomNation
- BloomsyBox
- Bouqs
- eFlorist
- Farmgirl Flowers
- Floom
- Floral Design Institute
- FloraLink
- FTD
- Gardenias Floral Design
- Global Rose
- Jenn’s Sticks and Stems
- List of AIFD-approved schools
- Nectar
- New York Institute of Art+Design
- Penn Foster Career School
- ProFlowers
- Scotts Flowers
- Society of American Florists
- State Floral Association education providers
- Table & Tulip
- The Floral Society
- The Unlikely Florist
- UrbanStems
- Young Flowers
책
- Flower Arranging: A Step-by-Step Guide to Floral Design, by Teresa P. Lanker
- Flower School: A Practical Guide to the Art of Flower Arranging, by Calvert Crary
- French Blooms: Floral Arrangements Inspired by Paris and Beyond, by Sandra Sigman and Victoria Riccardi Kindra Clineff
The floral industry is going through many changes, and the Bureau of Labor Statistics projects a decline in the demand for Florists and Floral Designers over the coming years. There will always be a need for people with these unique creative skills, but if you want to explore related career fields, consider some of the below options:
- 농업 및 식품 과학 기술자
- 농업 경제학자
- Craft and Fine Artist
- 생태학자
- 환경 과학자
- 이벤트 플래너
- 농부 또는 목장주
- 패션 디자이너
- 그래픽 디자이너
- 부지 관리 작업자
- 원예사
- 인테리어 디자이너
- 조경가
- 자연주의자
- 살충제 처리기
- 식물 생물학자
- 토양 과학자
- 포도밭 관리자